Creating Your Brand Grabbing The Spotlight

Creating Your Brand – Grabbing The Spotlight


Dana J Lange

I am no marketing expert, but I do know that people will form opinions of you. Those opinions may be from a brief encounter, something you said on a social network or something you did. The more we begin to think of ourselves as a brand, the more we can shape what others think of us. Additionally, with the growth of the internet we can provide additional resources to help others form a better opinion of us.

Before we talk about creating your brand, let s discuss branding in general. Marketing 101 dictates that a product has four branding attributes:






will you be a low cost provider ( Walmart) or a high cost provider (BMW)?



(distribution) how will people access your services?

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how will you promote yourself?

These all work towards creating your brand.

Spend some time thinking and writing how you want others to think of you?

What attributes do you want them to hold in their minds when they think of you? How will people connect with you? How will you promote yourself?

These important questions lead to how you will brand YOU. For example, if you want to be known as an internet savvy real estate investor, then you better have a website and a significant presence on the internet. If you want to be known as the commercial real estate go to person, then you had better have a presence in that world.

The promotional piece of the puzzle is often the first focus for real estate investors.

I urge you to determine who you want to be prior to promoting.

The following are a few questions to get you started:

1) What types of real estate do I want to be known for? What is my niche?

2) What do I have or provide that makes me better than my competition?

3) I want people to say [fill in the blank] when they mention my name.

4) What does my target audience or ideal customer look like? What are their needs and wants? How do they receive information?

This list is not meant to be exhaustive; however it is a great starting place.

As an example:

1) Commercial real estate investor that specializes in apartment buildings 150 units or larger.

2) Purchases in emerging markets (where growth is expected) in C to B+ neighborhoods that are on the rise.

3) Buildings of C to B+ quality are considered.

4) Primarily looking for buildings that will increase in value with stronger management and other value propositions.

5) Investor provides value to sellers through dealing with the highest integrity and value to investor-buyers by providing strong investment opportunities.

This is just an example to give an understanding of the basics. This same process should be done for every aspect of your business private investors, sellers, buyers, etc.

Then you want to boil all these aspects down to a tag line.

One word is great, but no more than a sentence. An example of a tagline is BMW s, the ultimate driving machine. Another example is “millionaire in training.” A tagline brings all the different marketing aspects together.

So what is the take away for creating your brand?

Be clear about who you are.Be clear about the ideal audience.

Help your audience relate to you by being consistent in the marketing of YOU.

Dana Lange invites you to learn to earn high and even INFINITE returns investing in commercial real estate with a group (on money you used to have sitting in pathetic CD’s at 4% or less) when you become a Select Member with America’s #1 Real Estate Network today! Join us for a

Commercial Real Estate presentation online

to get information or started now. Get more on

“Creating Your Brand”

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Affordable Houses For Sale

byAlma Abell

Looking to move to a new place in Missouri? Why not consider some of the fine houses for sale in Lake of the Ozarks?

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Lakeside Life

Having your home by a lakeside can be quite an enjoyable experience. First, there is the beautiful view of the lakeside and the activities revolving around it. Housing areas by lakesides are often quite tranquil compared to housing areas near cities. It is sure to do your mind some good. Also, if you are up for it, having lakeside property also allows for an easily accessible boating experience. Those reasons and more spurred on the development of housing areas around the Lake of the Ozarks, where many houses are currently up for sale.

A Potential Investment

Buying property on good locations can also turn out to be quite an investment later on, especially if you add to the value through good remodeling work because the value of property typically rides on an upward trend since everyone needs a place to live. While getting a house on prime real estate can oftentimes turn out to be very costly, there are houses for sale in Lake of the Ozarks region that won’t break the bank, should you know where to look. Houses for sale in Lake of the Ozarks range from modest dwellings to decently-sized ones that can comfortably house a growing family.

For the full listing of the many lakeside houses for sale, one can drop by their website at If you are in need of further assistance, you can chat live with a member of the team.

Futuristic Most Suitable Specifications}

Submitted by: Prestige Lakeside Habitat

After grand success of Victory Crossroads, Victory Infratech is on its way with a latest housing project in sector 143, Noida extension by the title of Victory Ace. It will be fully outfitted with all current & high class facilities &lifestyle features. So far Victory infratech has provided homes in fully furnished state so now also its house purchasers can expect that Ace would be fully furnished flats. It is a soft launch project offering choice of three bedroom homes. Your dream of a beautiful abode is just ahead & makes it true with the upcoming project Victory Ace launched by Victory Infratech at very strategic location of Sector 143 Express-way Noida. Meeting the highest designing standards, quality amenities & best location Victory Ace is completely ready to provide the competition to other residential projects. With the project you have the choice of three bedroom & four bedroom apartments ranging from 1350 square feet to 2000 square feet.

For Details of Mantri Energia call @ 9035807807

Victory ACE Noida best design & style requirements & high quality facilities is featured with, three bedroom & four bedroom fully loaded flats in an region varying from 1475 to 2295 square feet. with some of the unique requirements that make it outstanding from others residential apartments. This project offering fully packed apartments with modular kitchen/chimney & hob/air condition in all rooms with lights & fans/ designer walls & designed pop on ceiling/vitrified tile flooring in living/dining room/wooden flooring in master bedrooms/clean & tidy colour schemes/designed bathrooms with extra-spacious living areas. It is located at Sector 143 Noida far from the congestion noise of the city & very close accessibility to the main points of the metropolis which includes Global Logic/EXL/India Mart/Met Life/TCS/Accenture/Steris etc.

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For pre launch offer of Mantri Energia call @ 9035807807

Well recognize schools such as DPS/Somerville/Genesis Global/Step by Step/JBM & Shiv Nadar Foundation. Being cut off from howling city traffic, these homes are in perfect rack with the changing lifestyle of 21st century & bestow upon the elderly a peace the person deserve. Apart from this, the investment part plays a main role here for person who wishes to opt for it.

Features: You will be surprised with the most fabulous features of Victory Ace Sector 143 Noida with in very affordable budget. The most astonishing features & specification includes air conditioner in all rooms/Modular kitchens with refrigerator/Built in hob & chimney/Wardrobe in all rooms/Designer walls & designer POP on ceiling/One open/ basement car parking & much more to make you surprise.

Bangalore real-estate ownership titles are quite complicated as there are several users & owners of the land. This makes it difficult to do business as compared to the international real estate. Bangalore was formerly known as Ell ice islands & is located in the South Pacific Ocean. Other islands that are in the neighbourhood of the Bangalore islands are Kiribati, Samoa & Fiji. The real estate in Bangalore is very precious since there is extremely limited land. The total land area that is available for Bangalore real estate is only twenty six square kilometre. This is the combined land area of 9 islands. It has a population of approximately12, 800 which is slightly more than the Bangalore City. The problem with the Bangalore is the size, that is extremely small & secondly the natural forces of sea that are eroding away the island. With a rise of only 8″ 16 inches in the sea levels, the Bangalore islands could be totally wiped out & made inhabitable. Many people have as well as called for the evacuation of the population to Australia & New Zealand & other countries.

For The Bookings of Mantri Energia call @ 9035807807

About the Author: Property Mart is Leading Real estate Consultant in Bangalore Mantri Energia, Mantri Energia Bangalore from past couple of years offering to Book Prestige New Projects in Bangalore. For Booking Call us on: @ +9035807807and Visit Out official site


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