5 Savvy Ways Solopreneurs can Stand Out from their Competition through Online PR
As a solopreneur, you are more than likely wanting to become the best you can in your chosen field of expertise, and Online PR and Personal Branding can help you tremendously with that much needed search engine optimization, and although the competition is really stiff out there, the chances of your personal brand being found will be raised dramatically. Many successful people just like you, are constantly trying to find ways to make themselves more visible online, and are following 5 personal branding tips that are recommended to all solopreneurs wanting to improve their personal brand development, which in turn, will improve their chances against all the competition they face.
1. Facebook is a social media outlet that has become one of the best networking sites in the online world, as almost everyone, globally, has an facebook account, which means that if you have an account there is a very great possibility that you, and your business can become well known. Make sure to create a business account, which is separate from your personal Facebook account.2. A personal branded blog, where you can write everything about yourself, your field of expertise, and your business. This allows people to research you first, before doing business with you, so the more information you make available to them, the more they will like and trust you.3. LinkedIn is another great professional social networking resource site, and is known to give you a very good ranking position on the search engines. By filling in keywords about yourself and as much as possible about your skills and your business, you will become much more visible on the Internet. By simply typing in a keyword, thousands of people around the world over will be able to find you and all there is to know about your business. A LinkedIn account is free, so if you have not signed up yet, do so immediately.4. Some find a profile image to be less important, but it is probably the first step to online branding. Make sure to put a consistent image or logo on every profile you have on the Internet, as this will also help people to see you as a real person. It is also necessary to be consistent, because it is one definite way of branding yourself online, as well as making it easier for people to recognize you at first glance.5. Keeping a portfolio of your skills or services will also help you to become more known in your field of expertise, because a portfolio showcases everything about you, and allows potential customers to see the work you have done in the past. The best place to put this at is on your personal branded blog or website.These are simple techniques for Online Personal Branding, and are absolutely free, but will require time, patience, and a lot of effort on your part. This should become a part of your daily routine to ensure that you reap the full benefits of all your hard work.
Jason Okuma is the Founder of MindsetAndMarketing.com, a resource website for Coaches, Trainers, Authors, Speakers, Consultants and Solo-Preneurs. Jason Okuma is passionate about equipping entrepreneurs with Personal Branding and Online PR Strategies learned from his extensive experience in Hollywood PR and Celebrity Branding. Get free tips and resources on Personal Branding and Online PR for you and your business at www.PersonalBrandingPR.com
5 Savvy Ways Solopreneurs can Stand Out from their Competition through Online PR}