By Diana Barnum

There are numerous ways to earn money online – from Google AdSense to online stores. One of these many ways is through the use of private label rights (PLR), the right to revise and use content provided by a ghost writer (according to the license sold with the content); ebooks, reports, articles, website templates, sales letters, autoresponder messages, videos and other formats. For now, we’ll refer to all content as “ebooks” in this short info article.

PLR ebooks are available on nearly every topic under the sun, and each one of them comes with its individual license agreement. They are beneficial to business people both as a source of information and as a product that can be marketed in different ways. However, due to the often sloppy presentation and packaging of the content, their true value is often underestimated by most people seeking to make money through the Internet.

Some of the ways in which PLR materials can generate revenue are:

— Resale – Some PLR content permit resale of the product as it is. This is a direct route to making a profit.

— Redistribution and of data – The articles, autoresponder messages and other data from one PLR source can be redistributed to form several PLR ebooks, for example, or several PLR ebooks can be compiled to form a single new PLR ebook. Or using the same collection of articles, a person can generate several smaller collections to serve different, user-specific needs.

— Offering free PLR ebooks or other items as an incentive to buy products from your site – This will attract more people to a site due to the added bonus they get from buying a product from there.

— Free PLR ebooks, videos and or other items as incentive to subscribe to a newsletter -A free gift with an online subscription will push more potential customers to click the ‘subscribe’ button, and thus get frequent updates about your business through their very email. A larger opt-in list is, of course, a good thing for any online business.

— Rewriting and revising the PLR content or parts thereof is a valuable alternative. You can certainly help improve the end product for your shoppers, especially if the original format of the content is substandard, not the best quality or focused product you’d like to have out there branded with your company name on it. Adding your own images, quotes and stats, for example, and rewriting the opening and conclusion can even help carve a more unique product for you in a competitive marketplace where others are using PLR content from the same source. In fact, rewriting a PLR product can help enhance the value of the information present in it as well as get your message across to readers through its content. Marketing of rewritten PLR articles, for instance, has become a booming industry; there is no reason not to do the same thing with PLR ebooks, autoresponder messages and more.

— Offer PLR ebooks and other content with other online business tools as a package deal or starter kit – Many people today in a busy world, online and off, love being spoon fed, and fledgling businessmen are no exception. An ebook containing all the information they need, for instance, coupled with a website template and sales page is an attractive package for anyone wanting to start an online business.

Other Items to Note

While trying to make money through PLR ebooks, videos, sales letters, website templates, articles and other data, always read the user license agreement carefully. Some PLR ebooks and other content permit resale and reproduction of content in compilations etc, while others are more stringent. Try to get hold of PLR ebooks and packages with Master Resell Rights, which allow you to resell the ebook as-is, repackage the content to optimize it for your business, or include it as a freebie to increase your opt-in list.

In this age of information marketing, PLR ebooks and other content are a great way to make some money through an online business and enhance business offline with print productions, CDs, DVDs and other physical products. PLR materials often require little monetary investment compared to what original product creation would otherwise cost. In addition, they require little maintenance with revision work here and there to keep the items updated over time, low time investment and can generate quick and large profit. In other words, PLR ebooks and other content are a business person’s dream come true.

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